Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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How Much Do You Really Know About Your Favorite Songs?

By Greenfield/Belser
January 8, 2015
How Much Do You Really Know About Your Favorite Songs?

Have you ever thought about how much you really know about your favorite songs? Sure you can sing to it, dance to it and repeat it over and over, but do you know how they were made? Brooklyn-based musician, Jonathan Dagan, performs under the name j.viewz and has seen these details come into play for each of his songs since 2004. To help educate his listeners, he recently launched a website that allows him to document the song-making process.

The concept itself, titled DNA Project, is a huge innovation for pairing music and technology, and was named “first-of-its-kind music platform” after receiving the Favourite Website Awards (FWA) last month. It is rare that we know about the critical details of each song played on the radio or at a venue, but that doesn’t mean those details aren’t worthy. There’s value in the stroke of a key, strum of a guitar and singing of vocals. Without this value, we only appreciate the songs to a limited extent.

Launched in November, the DNA Project has already shown how this value brings light to music. Browsing the track timeline, you can view the places he has been inspired by, lyrics he has sung or thrown away, and interesting objects he has used for instruments including llama toenails, a cabbage and heartbeats. He will be documenting the making of each song for his upcoming album, to be officially released this summer.

The website is a spot-on delivery for this concept, both graphically and functionally, as it embraces education and interactivity for the musically-curious user. As a developer and designer myself, I’m inspired each time I visit the website by seeing how new content grows the experience organically. There are many visually-inspiring details hidden throughout the website but I won’t spoil them for you. The website can be seen at and deserves a monthly check-in, at the least, to see how new DNA evolve the experience.

If you enjoy the website, you can vote for it on as Site of the Month!