ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing


H is for Holidays and Hemenway: Behind the scenes of a hand crafted holiday card

By Joe Walsh
December 1, 2016
H is for Holidays and Hemenway: Behind the scenes of a hand crafted holiday card

As you rush this year's print and electronic holiday season cards and wishes out the door, we’re pleased to share inspiration for next year. Along with a plug for a time when wishes were more personal and cards, handmade.

Long-time wealth management and law firm client, Hemenway & Barnes turns to us annually for the type of card that fits their brand: high-end, deeply personal and, more recently, hand-made.

In 2015, Alexis Thornlow, one of our talented designers (and an accomplished crafter) had the idea to hand make an H in the form of the Hemenway logo. Hours of work with construction paper formed the H below, which was then captured by our photographer and made into a card. The end result was beautiful and award-winning. How do you match or top that in 2016?

Re-enter Alexis. The Hemenway family tree logo has always led to garden-inspired metaphors for the brand, growing wealth and such. This year, Alexis made a garden, by hand. See the end product and some behind the scenes shots of her handiwork.