ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Hall Maines Lugrin: Deep Energy Experience

By Greenfield/Belser
September 29, 2015
Hall Maines Lugrin: Deep Energy Experience

After opening their doors in 2000, Hall Maines Lugrin quickly rose to the top as an energy insurance litigation firm with unparalleled knowledge and experience in energy coverages. As the firm grew over time, so did their insider’s knowledge of the industry and their technical expertise in complex commercial issues and disputes. Today, 21 attorneys strong, Hall Maines Lugrin enjoys a well-earned reputation as an energy-focused trial boutique with trial capabilities and litigation skills in handling high-value, elaborate and thorny commercial cases.

Based in the energy capital of the world, Hall Maines Lugrin has created a firm brand focusing on their depth and unmatched knowledge in the energy industry. Showcasing bright and colorful images on the homepage that dramatically depict a dirty industry, the firm quickly plays off their industry knowledge with impressive statistics suggesting they are the go-to player for energy claims and disputes. Up front and personal are the attorney bio pages that bring their team to life and offer rich biographical information in an easy-to-read format. In the Attorney section of the site, find attorneys by name or position with the new search feature, and confirm your selection with the thumbnail photos that make it easy to search and find. Throughout the site, headlines were developed and imagery was carefully selected to drive home that Hall Maines Lugrin knows energy.