Greenfield Belser Wins
By Greenfield Belser, a Finn Partners Company
BioHealth Capital Region Logo Competition
September 29, 2016
The BioHealth Capital Region gets a new look with Greenfield Belser’s winning logo design.
“This was our contribution to the effort to make the Washington metropolitan region a leading home for biohealth companies by 2021,” said Burkey Belser, Managing Partner of Greenfield Belser, a Finn Partners Company. “As more firms make the area their base of operations, more talent will also flow to the region. We like that idea!”
The winning icon is a modern and vibrant rendition of a double helix that gives a nod to the geography of the BioHealth Capital region, with the diamond shape of DC in the center. The blue and green colors connote health and vitality. The blue right-pointing arrowhead echoes the tagline: Advancing Science. Accelerating Innovation.
The panel selected our design and worked with us on multiple iterations of the icon and wordmark to arrive at the final design.
We are proud that our work has been selected by the BioHealth Capital Region. As always, great work goes to great clients.