Green Ribbon Winner: The Optical SocietyBy Greenfield Belser, a Finn Partners Company
August 12, 2016
Our circuit through 50 of the largest associations in America was thrilling at times, but the sheer volume of information on sites left the visitor (well, us) frequently overwhelmed. Only rarely did an association stand and declare its mission in a powerful and compelling way. That's why we feel the associations that stood out deserve credit for their outstanding features. To that end, we've awarded green ribbons to eight association websites.
Our 8th and final green ribbon award winner is The Optical Society for their 100th anniversary logo and love the ExploreOSA 100 celebratory pages. When one does enough of these association site reviews, the sites begin to blur together. Ironically, the optical society site stood our in sharp contrast. While it delivers and handles substantive information like its cousin associations from other sectors, it delivers in a fresh, modern, and responsive (works on all devices) fashion that pleases the eye. We particularly like the 100th anniversary logo and love the Explore OSA 100 celebratory pages, which earned a Green Ribbon. They are visual, searchable, and interactive. Definitely worth a gander.