ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Green Ribbon Winner: The Optical Society

By Greenfield Belser, a Finn Partners Company
August 12, 2016
Green Ribbon Winner: The Optical Society

Our circuit through 50 of the largest associations in America was thrilling at times, but the sheer volume of information on sites left the visitor (well, us) frequently overwhelmed. Only rarely did an association stand and declare its mission in a powerful and compelling way. That's why we feel the associations that stood out deserve credit for their outstanding features. To that end, we've awarded green ribbons to eight association websites.

Our 8th and final green ribbon award winner is The Optical Society for their 100th anniversary logo and love the ExploreOSA 100 celebratory pages. When one does enough of these association site reviews, the sites begin to blur together. Ironically, the optical society site stood our in sharp contrast. While it delivers and handles substantive information like its cousin associations from other sectors, it delivers in a fresh, modern, and responsive (works on all devices) fashion that pleases the eye. We particularly like the 100th anniversary logo and love the Explore OSA 100 celebratory pages, which earned a Green Ribbon. They are visual, searchable, and interactive. Definitely worth a gander.