Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Green Ribbon Winner: The Optical Society

By Greenfield Belser, a Finn Partners Company
August 12, 2016
Green Ribbon Winner: The Optical Society

Our circuit through 50 of the largest associations in America was thrilling at times, but the sheer volume of information on sites left the visitor (well, us) frequently overwhelmed. Only rarely did an association stand and declare its mission in a powerful and compelling way. That's why we feel the associations that stood out deserve credit for their outstanding features. To that end, we've awarded green ribbons to eight association websites.

Our 8th and final green ribbon award winner is The Optical Society for their 100th anniversary logo and love the ExploreOSA 100 celebratory pages. When one does enough of these association site reviews, the sites begin to blur together. Ironically, the optical society site stood our in sharp contrast. While it delivers and handles substantive information like its cousin associations from other sectors, it delivers in a fresh, modern, and responsive (works on all devices) fashion that pleases the eye. We particularly like the 100th anniversary logo and love the Explore OSA 100 celebratory pages, which earned a Green Ribbon. They are visual, searchable, and interactive. Definitely worth a gander.