Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Green Ribbon Winner: PhRMA

By Greenfield/Belser
July 17, 2016
Green Ribbon Winner: PhRMA

Our circuit through 50 of the largest associations in America was thrilling at times, but the sheer volume of information on sites left the visitor (well, us) frequently overwhelmed. Only rarely did an association stand and declare its mission in a powerful and compelling way. That's why we feel the associations that stood out deserve credit for their outstanding features. To that end, we've awarded green ribbons to eight association websites.

The fourth green ribbon award winner is the Pharmaceutical Research & Manufacturers of America for their delightful graphics, compelling animated videos and clear explanations. We see this phenomenon quite a lot—the main site remains static while minisites and microsites are up-to-the-minute in style and design. It’s the tail wagging the dog. One of PhRMA’s programs, Access Better Coverage, is an excellent example. You’ll learn a lot about insurance coverage and its role in your prescription costs—just what you might expect from this association. Good stuff. Good enough, in fact, to win a Green Ribbon.