ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Green Ribbon Winner: CTIA

By Greenfield Belser, a Finn Partners company
August 4, 2016
Green Ribbon Winner: CTIA

Our circuit through 50 of the largest associations in America was thrilling at times, but the sheer volume of information on sites left the visitor (well, us) frequently overwhelmed. Only rarely did an association stand and declare its mission in a powerful and compelling way. That's why we feel the associations that stood out deserve credit for their outstanding features. To that end, we've awarded green ribbons to eight association websites.

The seventh green ribbon award winner is CTIA—The Wireless Association for their vital connection between the industry and its markets and presentation of promise. CTIA starts strong with an impressive account of fast facts that define the importance of the role of the wireless industry in business and our lives. The tagline, “Everything Wireless,” combined with a modern presentation of news, events, and other resources signals a vital connection between the industry and its markets. 

Inside the site is more subdued, yet rich with information. Seems like a simple courtesy, but we like how the typography inside the site is large and easy to read. We may be showing our age in this review, but it’s nice to explore a site without having to squint.