ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Green Ribbon Winner: Consumer Technology Association

By Greenfield Belser, a Finn Partners company
July 25, 2016
Green Ribbon Winner: Consumer Technology Association

Our circuit through 50 of the largest associations in America was thrilling at times, but the sheer volume of information on sites left the visitor (well, us) frequently overwhelmed. Only rarely did an association stand and declare its mission in a powerful and compelling way. That's why we feel the associations that stood out deserve credit for their outstanding features. To that end, we've awarded green ribbons to eight association websites.

The fifth green ribbon award winner is Consumer Technology Association for their authoritative structure and supporting messaging. The portal concept—a site organized into clearly navigable hubs—is on display at the Consumer Technology Association site. This is the direction we hope association websites will begin to take. Of course, everyone has their own opinion about design and design details but no one can deny the site is easy to manage. Every portal page states clearly the objective of the section and invites your participation. Nice job, nice enough to earn a Green Ribbon for an authoritative structure and supporting messaging.