Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Green Ribbon Winner: Consumer Technology Association

By Greenfield Belser, a Finn Partners company
July 25, 2016
Green Ribbon Winner: Consumer Technology Association

Our circuit through 50 of the largest associations in America was thrilling at times, but the sheer volume of information on sites left the visitor (well, us) frequently overwhelmed. Only rarely did an association stand and declare its mission in a powerful and compelling way. That's why we feel the associations that stood out deserve credit for their outstanding features. To that end, we've awarded green ribbons to eight association websites.

The fifth green ribbon award winner is Consumer Technology Association for their authoritative structure and supporting messaging. The portal concept—a site organized into clearly navigable hubs—is on display at the Consumer Technology Association site. This is the direction we hope association websites will begin to take. Of course, everyone has their own opinion about design and design details but no one can deny the site is easy to manage. Every portal page states clearly the objective of the section and invites your participation. Nice job, nice enough to earn a Green Ribbon for an authoritative structure and supporting messaging.