Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Green Ribbon Winner: Consumer Technology Association

By Greenfield Belser, a Finn Partners company
July 25, 2016
Green Ribbon Winner: Consumer Technology Association

Our circuit through 50 of the largest associations in America was thrilling at times, but the sheer volume of information on sites left the visitor (well, us) frequently overwhelmed. Only rarely did an association stand and declare its mission in a powerful and compelling way. That's why we feel the associations that stood out deserve credit for their outstanding features. To that end, we've awarded green ribbons to eight association websites.

The fifth green ribbon award winner is Consumer Technology Association for their authoritative structure and supporting messaging. The portal concept—a site organized into clearly navigable hubs—is on display at the Consumer Technology Association site. This is the direction we hope association websites will begin to take. Of course, everyone has their own opinion about design and design details but no one can deny the site is easy to manage. Every portal page states clearly the objective of the section and invites your participation. Nice job, nice enough to earn a Green Ribbon for an authoritative structure and supporting messaging.