Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Green Ribbon Winner: AMTA

By Greenfield Belser, a Finn Partners company
July 29, 2016
Green Ribbon Winner: AMTA

Our circuit through 50 of the largest associations in America was thrilling at times, but the sheer volume of information on sites left the visitor (well, us) frequently overwhelmed. Only rarely did an association stand and declare its mission in a powerful and compelling way. That's why we feel the associations that stood out deserve credit for their outstanding features. To that end, we've awarded green ribbons to eight association websites.

The sixth green ribbon award winner is the Advanced Medical Technology Association for their visual identity and use of the association name in parts of the navigation as well as a sub-brand tool (AdvaMedEvents, etc). In a word, our initial impression of the site upon landing was, well, advanced. The site is modern, fresh, inviting, lively and colorful—reflecting what we assume is a relatively new logo and identity. Nice! The simple one sheet description of the organization under about us—rendered as an information graphic—is sharp, impressive and to the point. The “branded” why join video series further extends the identity and makes a compelling case for being involved.