2017 ASAE annual conference

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attract and keep members

We will be exhibiting at the ASAE Annual Meeting and Expo from August 12-August 15. Be sure to stop by booth #339 to learn more about our association work, and if you’re an attendee, to claim your sweet treat! We would love to see you!

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Bleeding edge thinking on branding and marketing

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Green Ribbon Winner: AMTA

By Greenfield Belser, a Finn Partners company
July 29, 2016
Green Ribbon Winner: AMTA

Our circuit through 50 of the largest associations in America was thrilling at times, but the sheer volume of information on sites left the visitor (well, us) frequently overwhelmed. Only rarely did an association stand and declare its mission in a powerful and compelling way. That's why we feel the associations that stood out deserve credit for their outstanding features. To that end, we've awarded green ribbons to eight association websites.

The sixth green ribbon award winner is the Advanced Medical Technology Association for their visual identity and use of the association name in parts of the navigation as well as a sub-brand tool (AdvaMedEvents, etc). In a word, our initial impression of the site upon landing was, well, advanced. The site is modern, fresh, inviting, lively and colorful—reflecting what we assume is a relatively new logo and identity. Nice! The simple one sheet description of the organization under about us—rendered as an information graphic—is sharp, impressive and to the point. The “branded” why join video series further extends the identity and makes a compelling case for being involved.