Messaging and Design Bring Clarity to The Claro Group’s Brand

Claro Group - Header Image

The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

See More

the dish
on websites


the largest professional service firm
and association websites at a glance

See More

Brand Thinking
Bleeding edge thinking on branding and marketing

blog

Green Ribbon Winner: American Gas Association

By Greenfield/Belser
June 29, 2016
Green Ribbon Winner: American Gas Association

Our circuit through 50 of the largest associations in America was thrilling at times, but the sheer volume of information on sites left the visitor (well, us) frequently overwhelmed. Only rarely did an association stand and declare its mission in a powerful and compelling way. That's why we feel the associations that stood out deserve credit for their outstanding features. To that end, we've awarded green ribbons to eight association websites.

The second green ribbon award winner is the American Gas Association for their strong use of logo as identity element. This is a well designed, informative and engaging website—full of, well, energy. On the homepage, the smart logo becomes a device for delivering useful information and thought leadership in the form of information graphics. Sitewide, the content appeals to the busy scanner, not readers (we don’t have many readers on the web these days). Tracking studies show that eyes on the web go to colors, shapes and pictures, and last to words. AGA’s approach responds nicely to this reality. By the way, the site if fully responsive to all devices. Nice.