Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Green Ribbon Winner: American Institute of Architects

By Greenfield/Belser
July 7, 2016
Green Ribbon Winner: American Institute of Architects

Our circuit through 50 of the largest associations in America was thrilling at times, but the sheer volume of information on sites left the visitor (well, us) frequently overwhelmed. Only rarely did an association stand and declare its mission in a powerful and compelling way. That's why we feel the associations that stood out deserve credit for their outstanding features. To that end, we've awarded green ribbons to eight association websites.

The third green ribbon award winner is the American Institute of Architects for their promotional microsite ilookup.org. Hit the link in the rotating marquee of upcoming events and resource reports and arrive at a very impressive, ground breaking microsite that helps explain the vision and role of architects in America. Well done videos, social media, great photography and the clean lines of fine design are several of the features we like, which earned AIA a Green Ribbon. The main site falls more into the mainstream of association digital communications. However, the site is clean, easy to navigate and functional—Just what you might expect from an architecture focused organization.