2017 ASAE annual conference


attract and keep members

We will be exhibiting at the ASAE Annual Meeting and Expo from August 12-August 15. Be sure to stop by booth #339 to learn more about our association work, and if you’re an attendee, to claim your sweet treat! We would love to see you!

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Brand Thinking
Bleeding edge thinking on branding and marketing


Google Fonts: a Visual Experience Tool

By Dillon Vita-Finzi
October 11, 2016
Google Fonts: a Visual Experience Tool

Typically when selecting a site of the week, we look for organizations that push the boundaries with regard to their site development and design. We emphasize key features that make them stand out and we talk about how these features can be utilized on other websites—specifically professional service sites.


This week we’ve decided to look at Fonts.Google.com. The reason for our selection is the utilitarian application of the site, and all that it allows its users to do. Google Fonts displays exactly what its name suggests—fonts from and for Google. It allows users to see/test the fonts, learn about them and then download them. This site allows you to see what fonts look like on white, black, blue and yellow. It tells you the best fonts to pair your selection with. And it tells you how often the font is used and where, geographically, it is most popular.

Most importantly, this site provides fonts that are web-friendly, making “product and web pages run faster by safely caching fonts without compromising users’ privacy or security.” Fonts.Google.com is a great resource/tool for developing organizations in the midst of a website redesign because it allows them to build a visual voice for their page. Check out Fonts.Google.com today!