Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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the largest professional service firm
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Brand Thinking
Bleeding edge thinking on branding and marketing


Google Fonts: a Visual Experience Tool

By Dillon Vita-Finzi
October 11, 2016
Google Fonts: a Visual Experience Tool

Typically when selecting a site of the week, we look for organizations that push the boundaries with regard to their site development and design. We emphasize key features that make them stand out and we talk about how these features can be utilized on other websites—specifically professional service sites.


This week we’ve decided to look at The reason for our selection is the utilitarian application of the site, and all that it allows its users to do. Google Fonts displays exactly what its name suggests—fonts from and for Google. It allows users to see/test the fonts, learn about them and then download them. This site allows you to see what fonts look like on white, black, blue and yellow. It tells you the best fonts to pair your selection with. And it tells you how often the font is used and where, geographically, it is most popular.

Most importantly, this site provides fonts that are web-friendly, making “product and web pages run faster by safely caching fonts without compromising users’ privacy or security.” is a great resource/tool for developing organizations in the midst of a website redesign because it allows them to build a visual voice for their page. Check out today!