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Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Google Fonts: a Visual Experience Tool

By Dillon Vita-Finzi
October 11, 2016
Google Fonts: a Visual Experience Tool

Typically when selecting a site of the week, we look for organizations that push the boundaries with regard to their site development and design. We emphasize key features that make them stand out and we talk about how these features can be utilized on other websites—specifically professional service sites.

Google_Fonts_Detail_Page

This week we’ve decided to look at Fonts.Google.com. The reason for our selection is the utilitarian application of the site, and all that it allows its users to do. Google Fonts displays exactly what its name suggests—fonts from and for Google. It allows users to see/test the fonts, learn about them and then download them. This site allows you to see what fonts look like on white, black, blue and yellow. It tells you the best fonts to pair your selection with. And it tells you how often the font is used and where, geographically, it is most popular.

Most importantly, this site provides fonts that are web-friendly, making “product and web pages run faster by safely caching fonts without compromising users’ privacy or security.” Fonts.Google.com is a great resource/tool for developing organizations in the midst of a website redesign because it allows them to build a visual voice for their page. Check out Fonts.Google.com today!