Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

See More

the dish
on websites


the largest professional service firm
and association websites at a glance

See More

Brand Thinking
Bleeding edge thinking on branding and marketing

blog

Good Gets Better. Introducing the Societal ROI Index.

By Joe Walsh
November 14, 2018
Good Gets Better. Introducing the Societal ROI Index.

Last week, Finn Partners, in partnership with Harris Poll, unveiled the Societal Return on Investment (SROI) Index, a new proprietary index and diagnostic tool that can measure a company’s corporate reputation for social good and unlock opportunities to align -- or realign -- efforts for maximum impact.

More than ever before, companies are investing in corporate reputation and CSR activities because they realize the tremendous influence public perception has on business outcomes. SROI provides business leaders with an unprecedented read of the specific aspects of their performance related to social good that can unlock business value and help prioritize investments.

What makes this unique

SROI brings together elements of leadership, citizenship and real-world engagement to create a holistic assessment that is reflective of what people care about and what impacts business. It offers valuable insights into perception across demographics by age, gender, region, income and party affiliation, as well as by comparisons by industry.

For this inaugural Harris Poll and Finn Partners Societal ROI Index, we have released the top 20 companies known for social good and new data on the social issues that Americans want companies to address.

Learn more at SocietalROI.com