Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Getty's Endless Possibilities

By Mark Ledgerwood
October 24, 2016
Getty's Endless Possibilities

The Getty Endless Possibilities website hits on a subject that we talk about frequently here at GB: how do we use stock creatively rather than searching for ideas in the stock library? From a design perspective, Endless Possibilities is simple and straightforward. It's use of stock images is pretty amazing. The animation and the interactive component are cool, but the concept and execution of said concept is exceptional.

The creative team, illustrators and animators used various head shots of different people from their catalog to construct strikingly realistic portraits of well-known individuals, like the Dalai Lama and Angela Merkel. An eye from one shot, a flip of the hair from another, all come together in a way that is downright fascinating. You can click on the individual clips to see the entire image. If you’re not impressed with the results and the amount of work it took to construct each image then, well, I’m not sure what would impress you. What a great example of stock being used creatively.