Get Noticed: Spellbinding new features and content on our brand new websiteBy Joe Walsh
February 26, 2016
First impressions matter now more than ever. Since launching our new website, we are extremely excited to get our offerings, our philosophy and our work noticed. You can find them outlined in our case studies, brand new videos and a rethought brand thinking resource center. But before diving into our site, we’d like to explain exactly what it means to “Get Noticed.”
B2B buyers of accounting, legal, association and other professional services will judge you by how your brand looks, feels and sounds. As importantly, they are so busy multitasking that your brand communications and campaign efforts are easily overlooked. Content may be king in today’s marketing communications for B2B product and service providers, but only engaging content earns your prospects attention.
Greenfield/Belser has been working with brand and marketing challenged firms and organizations for 35+ years with the goal of taking clear brand positions to market in a way that gets noticed. This is no small task.
While no two firms or organizations are alike—believe us, we’ve done brand strategy, design and content work for hundreds of professional organizations—the best brands are expressed with these simple goals:
- They help your organization look like a leader. As one sage marketer put it, you can’t have a first rate organization or brand with second rate marketing.
- They deliver substantive information graphically. Designs and content need to be built for scanners, not readers. Say goodbye to the wall of words.
- They tell stories and deliver proof. We like to say marketing is like one giant cocktail party, those that tell the best stories, get remembered.
- They humanize the offering and preview the brand experience you deliver.