Get Clear: This little piggy launched a new websiteBy Burkey Belser
February 22, 2016
We’ve launched another sharp website that makes our offerings, our philosophy and our work clear. You’ll find them outlined in case studies, brand new videos and a rethought brand thinking resource center. But first, we’d like to explain exactly what it means to “get clear.”
Steve Jobs was right, design without strategy is just veneer.
As a prelude to every design assignment, Greenfield/Belser helps consulting, accounting, law, architecture, engineering, association and other B2B organization clearly define brand positions.
The brand positions and strategies we research and recommend are acceptable to your market (clients, members, customers, influencers) and, importantly, to the people in your organization. This is key since, more often than not, your products are your people. And they can’t deliver brand promises they don’t believe in or understand. With 35 years of professional services branding and association marketing experience we know how to listen to and engage your people without getting led down all too common positioning paths.
With a clear and fresh brand strategy and position articulated and approved, we use our design and content development creativity to solve marketing problems or align your organization’s messaging with opportunities.
Yes, clarity demands great design, copy and content skills. And we have those skills in spades (along with the awards and results to prove it). But great brands, great designs and great results start with clear brand strategy. Anything else is, well, lipstick on a pig.