Messaging and Design Bring Clarity to The Claro Group’s Brand

Claro Group - Header Image

The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

See More

the dish
on websites


the largest professional service firm
and association websites at a glance

See More

Brand Thinking
Bleeding edge thinking on branding and marketing

blog

Get Clear: This little piggy launched a new website

By Burkey Belser
February 22, 2016
Get Clear: This little piggy launched a new website

We’ve launched another sharp website that makes our offerings, our philosophy and our work clear. You’ll find them outlined in case studies, brand new videos and a rethought brand thinking resource center. But first, we’d like to explain exactly what it means to “get clear.”

Steve Jobs was right, design without strategy is just veneer.

As a prelude to every design assignment, Greenfield/Belser helps consulting, accounting, law, architecture, engineering, association and other B2B organization clearly define brand positions.

The brand positions and strategies we research and recommend are acceptable to your market (clients, members, customers, influencers) and, importantly, to the people in your organization. This is key since, more often than not, your products are your people. And they can’t deliver brand promises they don’t believe in or understand. With 35 years of professional services branding and association marketing experience we know how to listen to and engage your people without getting led down all too common positioning paths.

With a clear and fresh brand strategy and position articulated and approved, we use our design and content development creativity to solve marketing problems or align your organization’s messaging with opportunities.

Yes, clarity demands great design, copy and content skills. And we have those skills in spades (along with the awards and results to prove it). But great brands, great designs and great results start with clear brand strategy. Anything else is, well, lipstick on a pig.