Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Get Chosen: See high-performing brands on our new website

By Burkey Belser and Joe Walsh
March 3, 2016
Get Chosen: See high-performing brands on our new website

Bells, whistles and show-stopping sortable content help high-performing brands get chosen. Our new website features offerings, philosophies and work that does exactly that. You can find these outlined in our case studies, brand new videos and a rethought brand thinking resource center. But before visiting our site, we would like to explain how it is we intend to help you "get chosen."

Congratulations, you completed your brand research and strategy exercise, lived to tell about it and then expressed your brand story in a host of new communications (ID, website, collateral...the works). Then you optimized your new site and created lots of great content to fuel your on- and off-line marketing efforts. Everyone’s impressed. But what matters most is what comes next.

Whether you are extending the new brand or leveraging it to achieve new strategic marketing and business development goals, Greenfield/Belser has ideas and experience to help. This could be things like a recruiting campaign—on campus or for experienced hires. Or maybe you’re in acquisition mode and have news to share and other brands to integrate. Need a new product or service launch under the new brand banner? No sweat.

We are also actively helping clients with brand building initiatives that go well beyond the launch. These are things like branded thought leadership programs that rise above the content marketing chatter. Or packaging and promoting initiatives to strengthen key industries, services, accounts, client loyalty programs and major events.

After a brand launches, many firms ask us to audit what their internal communications teams have done with the brand to make sure it is on course. And if they don’t ask us, we’ll ask them. It’s all part of being proud brand parents.