Get a Grip on Your Website!By Greenfield/Belser
November 14, 2014
When it comes to website design, most sites look almost identical. Compare nearly any accounting, consulting or law firm website and you will see the similarities immediately. Most follow the same design template: feature an image that appears front and center, a menu bar at the top directing visitors to other pages and place the firm's logo in the left-hand corner of the page. Boring! Any site can follow this overdone scheme, but it takes a certain kind of design team to think outside of the box and create a site that breaks the mold. Our Site of the Week, Grip Limited, does exactly that.
What differentiates Grip’s site from others is the way they display their information. Rather than having a homepage that directs you to other pages, all of the information on the site appears on a single page. Text, images and videos display in columns that can be navigated through in a number of ways: clicking and dragging, using the arrow keys, traditional scrolling of the mouse, the menu at the top of the page and by hitting the space bar. You can collapse columns to adjust the amount of information that appears on the page and to display more or less based on your personal preference.
Another great feature of this site is the use of infographics. Grip truly “humanizes their offering” by using survey data such as how much coffee or tea the average Grip employee drinks on a daily basis, or the number and type of pets owned by Grip employees. These fun employee tidbits are eye-catching on the page and also help break up other information such as client work that is displayed. Not to mention, they make you feel connected to the Grip Limited team members. Talk about smart marketing!
Grip Limited’s site stands out from the abundance of monotonous sites out there on the web through their unique way of displaying information. A+ for creativity, Grip!