Friedman LLP Delivers a Brand Where Powerful Meets PersonalBy Greenfield/Belser
February 20, 2015
Friedman is a Big Apple–based accounting, tax and advisory firm. Their marketing challenges—awareness and differentiation—are exacerbated by the hypercompetitiveness and sheer volume of firms and marketing noise in the metro NY region. Discovery research revealed that the firm delivers the highest‑performing technical skill sets with even higher doses of personal empathy. Powerful meets personal with a compelling new proposition and designs.
The new, responsive website scrolls on all devices with movement north and south, and east and west. A new insight center shares thought leadership with easy navigation and search. Videos preview what it is like to work with Friedman. Bios add the personal touch. Custom imagery and illustrations earn attention. Companion ads are pulled from the web marquee to deliver smart, integrated marketing. All together, Friedman has a powerful new brand with the personal touch clients treasure.
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