ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Friedman LLP Delivers a Brand Where Powerful Meets Personal

By Greenfield/Belser
February 20, 2015
Friedman LLP Delivers a Brand Where Powerful Meets Personal

Friedman is a Big Apple–based accounting, tax and advisory firm. Their marketing challenges—awareness and differentiation—are exacerbated by the hypercompetitiveness and sheer volume of firms and marketing noise in the metro NY region. Discovery research revealed that the firm delivers the highest‑performing technical skill sets with even higher doses of personal empathy. Powerful meets personal with a compelling new proposition and designs.

The new, responsive website scrolls on all devices with movement north and south, and east and west. A new insight center shares thought leadership with easy navigation and search. Videos preview what it is like to work with Friedman. Bios add the personal touch. Custom imagery and illustrations earn attention. Companion ads are pulled from the web marquee to deliver smart, integrated marketing. All together, Friedman has a powerful new brand with the personal touch clients treasure.

Rotating image of the homepage


New Industries pages

Friedman Industries landing page

  Friedman Automotive Industry page

New People section

 Friedman People landing page

Mobile and tablet ready and responsive


Brand ad

Friedman Brand Ad