Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Four Reasons Why Legal Marketing Has No Future: Part IV

By Burkey Belser
January 4, 2012
Four Reasons Why Legal Marketing Has No Future: Part IV

Reason #4 Battered Dreams

It’s our own fault. We promised too much. We have sold magic bullets like marketing and business development, branding and websites. All of this is valuable ammunition to firms that know how to use it. But it seems to me, there are far too many law firms that have the bullets but not the guns.

Buy guns; having an industry focus is a gun; developing a firm-oriented compensation strategy is a gun; having respect for professionals other than lawyers is a gun. So, as my dad used to say, “Shoot’em up.”

This is an excerpt from "The Future of Law Firm Marketing" as published in InsideLegal Thought Leaders Digest - COLPM Issue.