Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

See More

the dish
on websites

the largest professional service firm
and association websites at a glance

See More

Brand Thinking
Bleeding edge thinking on branding and marketing


For Higher Value, Go Deep

By Joe Walsh
December 2, 2013
For Higher Value, Go Deep

Most professional service firms talk, with the very best intentions, about understanding their clients business and industry. And that's a good thing because our research shows that clients come to learn about firms wearing their industry hat. When it comes to the the value of understanding clients, Husch Blackwell has gone much deeper. They've turned talk into action by fundamentally changing how the firm functions. Over the past year or so, Husch Blackwell has put industry first, completely transforming the entire operation into industry teams and operating units.

We were engaged to turn this strategy into brand messaging. The centerpiece of the effort is a brand new website and a companion system of industry pitch materials. Check out how strategy meets design, form meets function and reason mixes with emotion to present a firm with exemplary depth in its clients' respective fields.

On you'll see:

  • navigation that puts industry first, literally
  • client success stories that give proof to the firm's promise of value
  • richer industry, bio and practice pages with fully redone benefits-driven content
  • imagery drawn from client industries that reinforce Husch's depth of experience
  • a business insight resource center, easily searchable with Google search functionality and more.

Congratulations to Husch Blackwell on the continuing execution of its strategy and the launch of its bold new brand—online and off.