ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing


For Higher Value, Go Deep

By Joe Walsh
December 2, 2013
For Higher Value, Go Deep

Most professional service firms talk, with the very best intentions, about understanding their clients business and industry. And that's a good thing because our research shows that clients come to learn about firms wearing their industry hat. When it comes to the the value of understanding clients, Husch Blackwell has gone much deeper. They've turned talk into action by fundamentally changing how the firm functions. Over the past year or so, Husch Blackwell has put industry first, completely transforming the entire operation into industry teams and operating units.

We were engaged to turn this strategy into brand messaging. The centerpiece of the effort is a brand new website and a companion system of industry pitch materials. Check out how strategy meets design, form meets function and reason mixes with emotion to present a firm with exemplary depth in its clients' respective fields.

On you'll see:

  • navigation that puts industry first, literally
  • client success stories that give proof to the firm's promise of value
  • richer industry, bio and practice pages with fully redone benefits-driven content
  • imagery drawn from client industries that reinforce Husch's depth of experience
  • a business insight resource center, easily searchable with Google search functionality and more.

Congratulations to Husch Blackwell on the continuing execution of its strategy and the launch of its bold new brand—online and off.