Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Brand Thinking
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Find the Best Ground Transportation Options Using Wanderu App

By Greenfield/Belser
February 20, 2015
Find the Best Ground Transportation Options Using Wanderu App

As a branding strategy and design firm with clients located all over the country, transportation is nothing new to us. In order to get the job done, we’ve taken planes, trains, cars, buses and even a few boats to get to our clients. Like any business working within a tight budget, choosing a cost efficient mode of transportation is important when purchasing tickets to our next destination. We use many different avenues to find the best travel options. And now we have a new one to add to our queue.

Wanderu Ticket Search is a simple, fast way to book bus and train tickets almost anywhere in the country. Think of it as the app version of or for ground travel. You can find, compare and book tickets straight from the app—sans any booking fees. Browsing through popular travel routes makes finding tickets to where you want go even easier. With customizable search criteria, you can choose what is important to you when booking a trip. Whether you are looking for the cheapest, shortest, earliest or latest trip tickets available, Wanderu will find them. You can also specify amenities such as free WiFi, power outlets available or extra legroom to find the trip that is the most comfortable for you.

From a marketing perspective, Wanderu is a startup success story. They had an idea, did some fundraising and it took off. The Boston based company took an idea that has proved to be successful with the airline industry and tailored it to millennials. Through research, they found this generation was often without cars and were relying on buses to get them from point A to point B. While online services and apps were available for those looking for cheap flight deals, there was nothing similar that offered ground transportation. As someone who falls within the age range they target, I can attest to the fact that I don’t have extra money to fly everywhere I want to go, so when bus and train options for cheaper are available, I jump at the opportunity to save a few dollars.

The ease of using Wanderu, combined with its innovativeness in the ground transportation sector, makes it a no-brainer. Check it out in the iTunes store today.