2017 ASAE annual conference

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attract and keep members

We will be exhibiting at the ASAE Annual Meeting and Expo from August 12-August 15. Be sure to stop by booth #339 to learn more about our association work, and if you’re an attendee, to claim your sweet treat! We would love to see you!

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Brand Thinking
Bleeding edge thinking on branding and marketing

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Fennemore Craig.
Rebranding a Southwest powerhouse.

By Greenfield Belser, a Finn Partners Company
September 1, 2016
Fennemore Craig.<br>Rebranding a Southwest powerhouse.

Southwestern powerhouse Fennemore Craig has launched their new website. Fennemore Craig has helped entrepreneurs at the cutting edge of business for more than 130 years. The new website is designed to represent Fennemore's tradition of innovation—one side showing their history and experience in an industry, the other side telling a contemporary story of Fennemore's work with innovators in the same industry.

The split screen model continues on the most important pages throughout the site—as seen on bio pages that introduce the Fennemore professionals through striking portraits. Visitors can click a “more” button to reveal additional details about each person and event.

For more information on the work that went into this site, check out our Fennemore Craig case study.