ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Everything You Need Is in Your Pocket

By Greenfield/Belser
November 6, 2014
Everything You Need Is in Your Pocket

Living in Washington, D.C., the Metro has been my primary source of transportation for quite some time. I can’t say I particularly enjoy riding the Metro, but it gets me from point A to point B. That being said, I feel like delays in my morning and evening commute are becoming increasingly longer. Finding myself trapped in a dark tunnel as a muffled voice announces that yet again, there is a train directly in front of mine and we will be moving momentarily makes my stress level, as well as boredom, skyrocket. Like most people my age, I rely on my smartphone for just about everything, including keeping me entertained during my frustrating commute. Unfortunately, the reception in these aforementioned tunnels is lacking. Despite hitting the refresh button on my Twitter and Facebook feed, multiple times, I can never summon enough bars to load that article I was attempting to read to pass the time.

Pocket, our App of the Week, is a saving grace for all bored commuters stuck in a dark place (pun intended), without a signal anywhere. It has completely changed my ride to and from work. Pocket lets you easily save articles, videos and webpages all in one place so you can return to them at a later time. The best part is, you don’t need to be connected to the internet! Save interesting content in Pocket and you can access it from your smartphone even when you’re offline. This is perfect for when you are traveling, commuting or in a place without Wi-Fi. The layout of Pocket is easy to view, clean and beautiful. It keeps your content organized and lets you save as much content as you want. The app is available for Mac, iPhone, iPad, iPod Touch and more. Now instead of being bored, I pull out Pocket!

Check out Pocket in the iTunes store today!