Erickson Immigration Group Continues to Uncomplicate the ComplicatedBy Erika Ritzer
April 17, 2018
Eight years ago, Jerry Erickson gave us a shout to help his then 12-lawyer immigration firm impress high-tech clients and stand out at the Global Workforce Symposium. The rallying cry, “Uncomplicate the Complicated” was launched.
As the firm has grown to a 55-lawyer immigration powerhouse, we have worked continually to reinforce that message, most recently on a new website. Uncomplicate the Complicated is prominent on the homepage and throughout the site. A user can quickly scroll south on the homepage to learn about the firm’s specialties or navigate to them under What We Do from the main menu.
Subtle on-page transitions and the smooth display of information reflects a dynamic, tech-savvy firm. Proud of their culture and the unique way they practice law, there is an entire section devoted to “Why We Are Different.” The section features an electronic version of the firm’s manifesto “The Rules We Live By.”
The goal of the site is to show that Erickson Immigration Law is as high-tech and cutting edge as the clients they serve.