Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Engaging Biographical Profiles

By Burkey Belser
November 17, 2015
Engaging Biographical Profiles

Great marketing previews what it’s like to work with you, so reveal the personality of individuals in advance of meeting. Remember: a great biography is a portal into your firm’s primary asset – the individual.

  1. Reveal your people’s personalities in advance of meeting them through video, podcasts, quotes, personal interests, etc.
  2. Position individuals as important, confident, and leaders; showcase accolades.
  3. Obvious, but we’ll say it: include name, title, contact info, social media links, education and achievements alongside the narrative of their experience.
  4. Lose the high school headshot. Celebrate the individual with a dynamic photothat makes the individual appear engaging, personable and approachable.
  5. Cross-link to their service areas, publications, speaking events, office page, case studies, etc. Use inline links to other publications and organizations in the narrative.
  6. Consider having more than one biography tailored to an industry or subject matter expertise; today’s content management systems make this possible if you have the content at the ready.