Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Engaging Biographical Profiles

By Burkey Belser
November 17, 2015
Engaging Biographical Profiles

Great marketing previews what it’s like to work with you, so reveal the personality of individuals in advance of meeting. Remember: a great biography is a portal into your firm’s primary asset – the individual.

  1. Reveal your people’s personalities in advance of meeting them through video, podcasts, quotes, personal interests, etc.
  2. Position individuals as important, confident, and leaders; showcase accolades.
  3. Obvious, but we’ll say it: include name, title, contact info, social media links, education and achievements alongside the narrative of their experience.
  4. Lose the high school headshot. Celebrate the individual with a dynamic photothat makes the individual appear engaging, personable and approachable.
  5. Cross-link to their service areas, publications, speaking events, office page, case studies, etc. Use inline links to other publications and organizations in the narrative.
  6. Consider having more than one biography tailored to an industry or subject matter expertise; today’s content management systems make this possible if you have the content at the ready.