ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Engaging Biographical Profiles

By Burkey Belser
November 17, 2015
Engaging Biographical Profiles

Great marketing previews what it’s like to work with you, so reveal the personality of individuals in advance of meeting. Remember: a great biography is a portal into your firm’s primary asset – the individual.

  1. Reveal your people’s personalities in advance of meeting them through video, podcasts, quotes, personal interests, etc.
  2. Position individuals as important, confident, and leaders; showcase accolades.
  3. Obvious, but we’ll say it: include name, title, contact info, social media links, education and achievements alongside the narrative of their experience.
  4. Lose the high school headshot. Celebrate the individual with a dynamic photothat makes the individual appear engaging, personable and approachable.
  5. Cross-link to their service areas, publications, speaking events, office page, case studies, etc. Use inline links to other publications and organizations in the narrative.
  6. Consider having more than one biography tailored to an industry or subject matter expertise; today’s content management systems make this possible if you have the content at the ready.