Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Elvis and the Enduring Power of Brand

By Burkey Belser
November 26, 2014
Elvis and the Enduring Power of Brand

My family moved to Memphis when I was 10, after Colonel Tom Parker had already locked Elvis Presley in a stranglehold that would last the singer’s entire short life (dead at 42, in 1977). Parker was a rapacious Rasputin who managed every detail of Elvis’ career. Those of us who loved Elvis hated “the Colonel,” as he was known in Memphis. His control over Elvis was complete and his greed singular, but the meticulous management of Elvis’ appearances as well as his physical appearance guaranteed Elvis’ legend would live on far beyond his death. Today, Elvis still lives through impersonators or, as recently reported in the Washington Post, through tribute artists.

The fact that the brand remained powerful through his transition from the hip-swiveling jean-clad singer to the hip-swiveling white jumpsuit-spangled singer is a testament to two things brand managers will appreciate: (1) only the conscientious devotion to every detail of the brand will build a brand, and (2) a strong brand can survive a radical makeover.

By the way, everyone has a favorite, uh, Elvis “tribute artist.” Mine is Martin Fontaine. He’s nailed the grooves, the moves, the voice and, most of all, the sneer.