Messaging and Design Bring Clarity to The Claro Group’s Brand

Claro Group - Header Image

The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

See More

the dish
on websites


the largest professional service firm
and association websites at a glance

See More

Brand Thinking
Bleeding edge thinking on branding and marketing

blog

Advanced Discovery: eDiscovery With (a Bold) Attitude

By Burkey Belser 
December 20, 2017
Advanced Discovery: eDiscovery With (a Bold) Attitude

eDiscovery is a tough business these days. Providers are smarter than ever in their use of technology and project management—but so are clients. As experience grows among the client base—both in private law firms and corporations, as well as institutions—downward pressure on fees is increasing. In addition, buyers are highly fragmented. One litigator may have no idea who the trial lawyers down the hall uses to manage eDiscovery for their clients. Therefore, a differentiated brand, strong thought leadership and a distinctive media plan is key for air cover. But, half the work is done on the ground by the sales team who show up at trade shows and in the halls of their clients and prospective clients. 

Our rebrand touched everything for Advanced Discovery, beginning with the logo and mark. We gave the organization an aggressively strong look and feel with a distinct voice. The client was not afraid to use memorable images. But it was the client who said it best:

“We have a professional and fresh look/feel that we are all proud of. We have a consistent look that cuts across and unifies our disparate family of companies. We have a consistent message that elevates ‘who we are, and what we do.’ We have a website that embodies our mission—and reflects our new 'swagger' in the market. We have a brand and a level of marketing professionalism that should be making our competitors nervous.” Nuff said!

AD-Logo_Mug

AD-Advertisement

AD-Sell_Sheet_1

AD-Sell_Sheet_2

AD-Sell_Sheet_3