Advanced Discovery: eDiscovery With (a Bold) AttitudeBy Burkey Belser
December 20, 2017
eDiscovery is a tough business these days. Providers are smarter than ever in their use of technology and project management—but so are clients. As experience grows among the client base—both in private law firms and corporations, as well as institutions—downward pressure on fees is increasing. In addition, buyers are highly fragmented. One litigator may have no idea who the trial lawyers down the hall uses to manage eDiscovery for their clients. Therefore, a differentiated brand, strong thought leadership and a distinctive media plan is key for air cover. But, half the work is done on the ground by the sales team who show up at trade shows and in the halls of their clients and prospective clients.
Our rebrand touched everything for Advanced Discovery, beginning with the logo and mark. We gave the organization an aggressively strong look and feel with a distinct voice. The client was not afraid to use memorable images. But it was the client who said it best:
“We have a professional and fresh look/feel that we are all proud of. We have a consistent look that cuts across and unifies our disparate family of companies. We have a consistent message that elevates ‘who we are, and what we do.’ We have a website that embodies our mission—and reflects our new 'swagger' in the market. We have a brand and a level of marketing professionalism that should be making our competitors nervous.” Nuff said!