amazing together

Dog_Pony_small

Greenfield/Belser is now a Finn Partners company

High performing brands meet purebred PR.
Announcing the merger of Greenfield/Belser with Finn Partners. Best-of-breed brands now with show- stopping PR and social campaigns, globally. We think all our great clients will be amazed.

See More

Brand Thinking
Bleeding edge thinking on branding and marketing

blog

Dorsey — Always Ahead

By Joe Walsh
November 2, 2015
Dorsey — Always Ahead

Mark Twain once said, “The secret to getting ahead is getting started.” Dorsey & Whitney LLP started more than 100 years ago and has been making great strides globally ever since. The new Dorsey brand positions the firm itself as a source of competitive advantage for its clients, anchored by the tagline “always ahead.” The firm considers the line to be a service mantra. The notion expressed in all the firm’s communications is simple: Dorsey helps clients stay ahead of schedule, the curve, the problem, the pack and more.

From the treetops of advertising and digital marketing, down to the grass roots of proposals and pitch materials, Dorsey has rethought the way they communicate. From a brand new responsive website to new portraits and video, Dorsey looks the part of a global leader. An integrated internal campaign helps the firm’s people understand and embrace the firm’s promise.

 

New Brand Promise

Dorsey logo

 

New Website

Homepage

 

Practices page

 

Industries page

 

Bio page

 

About us page

 

 

Pitch Book System

Pitch Book cover

Pitch Book spread one - Field Tested

Pitch Book spread - Strong Partnerships

 

Advertising Templates

Dorsey Ad

 

 

Internal Roll Out Campaign Items

Employer brand campaign

 

Internal Branding Campaign