Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Bleeding edge thinking on branding and marketing

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Dorsey — Always Ahead

By Joe Walsh
November 2, 2015
Dorsey — Always Ahead

Mark Twain once said, “The secret to getting ahead is getting started.” Dorsey & Whitney LLP started more than 100 years ago and has been making great strides globally ever since. The new Dorsey brand positions the firm itself as a source of competitive advantage for its clients, anchored by the tagline “always ahead.” The firm considers the line to be a service mantra. The notion expressed in all the firm’s communications is simple: Dorsey helps clients stay ahead of schedule, the curve, the problem, the pack and more.

From the treetops of advertising and digital marketing, down to the grass roots of proposals and pitch materials, Dorsey has rethought the way they communicate. From a brand new responsive website to new portraits and video, Dorsey looks the part of a global leader. An integrated internal campaign helps the firm’s people understand and embrace the firm’s promise.

 

New Brand Promise

Dorsey logo

 

New Website

Homepage

 

Practices page

 

Industries page

 

Bio page

 

About us page

 

 

Pitch Book System

Pitch Book cover

Pitch Book spread one - Field Tested

Pitch Book spread - Strong Partnerships

 

Advertising Templates

Dorsey Ad

 

 

Internal Roll Out Campaign Items

Employer brand campaign

 

Internal Branding Campaign