ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Dorsey — Always Ahead

By Joe Walsh
November 2, 2015
Dorsey — Always Ahead

Mark Twain once said, “The secret to getting ahead is getting started.” Dorsey & Whitney LLP started more than 100 years ago and has been making great strides globally ever since. The new Dorsey brand positions the firm itself as a source of competitive advantage for its clients, anchored by the tagline “always ahead.” The firm considers the line to be a service mantra. The notion expressed in all the firm’s communications is simple: Dorsey helps clients stay ahead of schedule, the curve, the problem, the pack and more.

From the treetops of advertising and digital marketing, down to the grass roots of proposals and pitch materials, Dorsey has rethought the way they communicate. From a brand new responsive website to new portraits and video, Dorsey looks the part of a global leader. An integrated internal campaign helps the firm’s people understand and embrace the firm’s promise.


New Brand Promise

Dorsey logo


New Website



Practices page


Industries page


Bio page


About us page



Pitch Book System

Pitch Book cover

Pitch Book spread one - Field Tested

Pitch Book spread - Strong Partnerships


Advertising Templates

Dorsey Ad



Internal Roll Out Campaign Items

Employer brand campaign


Internal Branding Campaign