Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

See More

the dish
on websites

the largest professional service firm
and association websites at a glance

See More

Brand Thinking
Bleeding edge thinking on branding and marketing


Does Free Really Mean Free?

By Greenfield/Belser
November 21, 2014
Does Free Really Mean Free?

Growing up, we were told that nothing in life is free. Even things that appear to come “free” are met with some sort of disclaimer—30-day free trial (fine print: after which your credit card will be charged $29.99 a month unless you remember to cancel your membership). Free (with a purchase of something of equal or lesser value). We jump at the opportunity for something, anything that seems to come completely free without any strings attached because these chances are so rarely given to us. Yesterday, I was walking home from work and a man standing outside a bakery was handing out free doughnuts. The doughnut wasn’t even a flavor I liked; but did I take one? Of course I did! It was FREE.

Each week, Greenfield/Belser releases an App of the Week that we think is beneficial to our clients. We try to choose apps that are free because, again, who doesn’t love free stuff, but also, because there are so many apps that essentially do the same thing as a hundred other ones. Why waste your money on something you could get without the cost? A useful, free app was something you could always count on to be just that—free. But not anymore. The other day, TechCrunch, a technology website, ran an article which reported that in a huge marketing move, Apple changed the wording on their iTunes App Store page download button from “free” to “get.” The change reportedly comes from arguments stating that wording the app as free is misleading to consumers because it doesn’t acknowledge other costs that may be involved by downloading the app. This just goes to reiterate the point that few things in life are free—even when labeled and advertised as such.