ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Design Trends 2015 – Part Two

By Greenfield/Belser
February 11, 2015
Design Trends 2015 – Part Two

Last week, we shared Getty’s Visual Trends for 2015 and promised to share iStock’s Design Trends for 2015 this week. Let’s just say design in 2015 looks like it’s going to be a lot about people, people and more people. These trends highlight the human experience with deeper levels of visualizing our senses. So, go ahead and eat it up.

iStock Design Trends 2015

DYNAMIC WOMEN

“Unique lifestyles. Original looks. 2015 is all about the interesting female. Instead of cliché, over-idealized images, we’re saluting original, surprising women — quirks and all.”

LETTERBOX LOOK

“Filmmakers got the memo years ago. Now the wide format is all the design rage. New screen sizes are driving new image proportions. For designers, it means working with smaller spaces, which also means more creativity — but you’re a pro at that.”

MONOCHROMATIC COLOR

Technology’s moving so fast, we sometimes get nostalgic for the old days. Images are feeling the tug, harkening back to the look of rich film and monochromatic color. Think bright whites and strong blacks, a modern take on Kodak Porta colour negative film.”

ALL KINDS OF PEOPLE

“Celebrating the mixing bowl that is humankind — stir for best results. From cool hipsters in traditional settings to same-sex couples with kids, it’s not about being different. It’s about being real.”

POINT OF VIEW

“The love affair with our own point of view isn’t over. Thanks to technology, it’s just getting more intimate. Now we take photos from ski masks, surfboards and the collars of our four-legged friends. The visual stories of 2015 bring us unexpected perspectives, up close and personal.”

SENSORY IMMERSION

“Bring on pixels you can taste, touch, and smell — never mind the screen. 2015 is all about embracing experience in vivid, immersive imagery. Try macro images that heighten awareness, creating a sensory wonderland.”

SUPER STILL LIFE

“Pause. Inanimate objects are taking over the small screen. And not in any ordinary way. 2015 is about the artistry of still life — the interesting angle, the exquisite arrangement, even capturing the intricate handmade object — resulting in big, dynamic images for small screens.”

BUSY WITH BOXES

“It used to be all about copy space. Now, photos are taking a stand, becoming more complex. So copy is claiming its space in text boxes on top of busy images, creating richness and layering.”