Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Design Agency Madwell Showcases Creative Work on Website

By Greenfield/Belser
April 2, 2015
Design Agency Madwell Showcases Creative Work on Website

If you have the patience to muster through the long load time of the donut-shaped spinning Earth on Madwell's homepage, you will be impressed by the creativity they have put forth to showcase themselves as a design agency from Brooklyn, NY. The quirky firm’s capabilities include creating marketing strategy, branding and web/mobile design. Their website uses parallax movement on the homepage which scrolls through their notable work. The user also has the option to switch to a grid view by clicking the icon in the upper right-hand corner of the homepage to view their best work by individual client. Upon hovering over their logo in the top left-hand corner, you will see it animate into purple drippy bubble letters reminiscent of Sherwin Williams' "Cover the Earth" logo.

Interior pages display subtly-animated images and handle collapsible/expandable information in a clever manner. Under their Process section beneath the narrative, there are four tabs for Discover, Strategize, Construct and Guide—which upon clicking, swaps out the copy above.

Their team photos are what really caught our attention, though. The employee's face is censored with large pixels, which makes the user want to hover over their picture to see what they really look like. Upon hovering, a clever pop-up frames the bio photo and offers a paragraph of text introducing us to the person. The "Important Fact" is a nice touch that offers a fun fact revealing each person's sense of humor at-a-glance.