2017 ASAE annual conference


attract and keep members

We will be exhibiting at the ASAE Annual Meeting and Expo from August 12-August 15. Be sure to stop by booth #339 to learn more about our association work, and if you’re an attendee, to claim your sweet treat! We would love to see you!

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Brand Thinking
Bleeding edge thinking on branding and marketing


Design Agency Madwell Showcases Creative Work on Website

By Greenfield/Belser
April 2, 2015
Design Agency Madwell Showcases Creative Work on Website

If you have the patience to muster through the long load time of the donut-shaped spinning Earth on Madwell's homepage, you will be impressed by the creativity they have put forth to showcase themselves as a design agency from Brooklyn, NY. The quirky firm’s capabilities include creating marketing strategy, branding and web/mobile design. Their website uses parallax movement on the homepage which scrolls through their notable work. The user also has the option to switch to a grid view by clicking the icon in the upper right-hand corner of the homepage to view their best work by individual client. Upon hovering over their logo in the top left-hand corner, you will see it animate into purple drippy bubble letters reminiscent of Sherwin Williams' "Cover the Earth" logo.

Interior pages display subtly-animated images and handle collapsible/expandable information in a clever manner. Under their Process section beneath the narrative, there are four tabs for Discover, Strategize, Construct and Guide—which upon clicking, swaps out the copy above.

Their team photos are what really caught our attention, though. The employee's face is censored with large pixels, which makes the user want to hover over their picture to see what they really look like. Upon hovering, a clever pop-up frames the bio photo and offers a paragraph of text introducing us to the person. The "Important Fact" is a nice touch that offers a fun fact revealing each person's sense of humor at-a-glance.