Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Derek Jeter Hits a Home Run with The Players' Tribune

By Dillon Vita-Finzi
July 25, 2016
Derek Jeter Hits a Home Run with The Players' Tribune

The Players' Tribune is a great site with amazing content and spectacular design. The site, founded by former Yankees player, Derek Jeter, gives fans a peak inside the minds of iconic athletes, allowing them to get an in-depth look at some of their favorite players, and ultimately bringing them "closer than ever to the games they love.” The site stands out from other sports news outlets (such as ESPN and Bleacher Report) because of its intimate feel, powerful content and overall site design. For these reasons, we have chosen to highlight it as our Site of the Week.

As mentioned in the paragraph above, the content on this site is something else. I urge everyone to take some time and read a few of the articles, as they are wonderfully written and add depth to an industry that is often criticized for being one-dimensional and physically brooding. Content aside, the site itself is wonderfully crafted. The first feature that stands out is the site's navigation. The use of a fixed navigation bar is not uncommon. In fact, we use this on both our GB website, as well as site visitsSM. For those who are not as familiar, it is a feature that allows the navigation to follow a scrolling user down and up the page. The Players’ Tribune uses this to house links to their social media account. The main difference between our navigation and theirs, is that theirs shifts depending on the way the user scrolls. If the user scrolls down, the nav bar shows The Players Tribune's alternate logo, a Facebook “like” button, a Twitter “follow” button, an Instagram “view” button and a YouTube button. When the user scrolls up, the nav bar flips, revealing their full logo (linked back to the top of the homepage) and direct links to each of the social media accounts. Their navigation adds a dynamic element that is both useful and interesting.


The sports entertainment industry has always done a great job at recognizing the importance of a consistent brand experience that fires on all cylinders and is distributed through all possible channels. The explosion of social media has allowed this industry to reach their fan-base and strengthen their brand voice significantly. Athletes are also beneficiaries of social media as it allows them to connect with fans at the click of a button. With this in mind, it is very evident how important social media is to The Players' Tribune. Not only was it housed in the top navigation, beneath their sidebar nav, is a long list of recent social media posts from high profile athletes. The posts consist of Instagram images and tweets. The way the social media has been built into the site is a fantastic use of space.

Derek Jeter set out to create a site that provides “unique insight to the daily sports conversation” and ended up creating an amazing website experience. Definitely take some time to check out this wonderful site and experience all it has to offer.