Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Delivering Value Beyond the Numbers

By Joe Walsh
March 28, 2019
Delivering Value Beyond the Numbers

This year the partners at Health Management Solutions marked 23 years in business as valuation experts in healthcare mergers and acquisitions. They achieved this success with no formal marketing beyond taking great care of existing hospital clients. They had no brand or supporting material. Nothing. To chart new growth, FINN was engaged to create the firm’s brand from scratch, achieve competitive differentiation and dress the firm for growth.

The new brand began with a new name. Our research showed the name Health Management Solutions was so vague, it could mean anything from IT to HR solutions. We shortened the name to HMS (what clients already call them), added Valuation Partners (what they do), and created their first logo.

The tagline we settled on, “Delivering Value Beyond the Numbers,” speaks to what HMS does and how they care for their busy, deal-driven clients.

A new website, their first, builds on the theme and features key messages like accuracy, straight talk, seasoned experience, and the relief that comes from knowing valuations are done in compliance with healthcare fair market value and Stark laws.

All in, the new look is fresh, engaging and unlike any of the branding efforts in HMS’ competitive field.