Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Decrease Your Digital Footprint with Cyber Dust

By Greenfield/Belser
January 16, 2015
Decrease Your Digital Footprint with Cyber Dust

Technology has changed the way most people communicate. I don’t think half of my friends could tell you the last time they had a conversation via phone call. With a significant portion of the millennial population using texting as their go-to form of communication, one must be more cautious than ever with what they say through text. The ability to screenshot conversations has made me think twice about sending a message to someone more than few times. We are all held responsible for our words—after all, once you hit send, that text is stored permanently and there is no erase button. But sometimes you just want to be free to express yourself and say how you feel in the heat of the moment without it coming back to haunt you.

Our App of the Week, Cyber Dust, eliminates the possibility of your text messages being stored and saved by someone else. You have the option to select the users who can screenshot your messages. All messages are fully encrypted and self-destruct after 24 seconds of being read so they are never saved on a hard drive or anywhere else. This also applies to any media sent through the app. The best part is the app is completely free and you don’t have to worry about paying per text message sent or received.

I’m sure there will be some skepticism with this app, and people will criticize its potential uses, but the app’s founder, Mark Cuban (any Shark Tank fans out there!?), justifies this claim by stating it is an app that guarantees privacy. “I don’t want one of my texts taking on a life of its own and I find myself in a lawsuit because someone forwards or posts one of my texts,” he explains. I believe the digital footprint we all leave behind is something we all need to be aware of and this is just one tool to help cut back.

To learn more about Cyber Dust, visit their page on iTunes.