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Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Creature Design

By Greenfield/Belser
October 30, 2014
Creature Design

Sorry to fool you with the title, but this isn’t a Halloween post. However, there are some spooky, cool features on our Site of the Week featuring the Seattle/London design firm, Creature. The firm specializes in strategy, advertising, branding and videography, and their creativity shines through the unique design of their site.

When you visit welcometocreature.com, the first thing that will strike you is the homepage ‘glitch,’—an eerie, static animation effect which occurs every time you roll your cursor over an invisible box surrounding the firms logo. Besides this animation, the transitions throughout the rest of the site are smooth and appealing, from the vertically scrolling navigation to the organization of the case studies page. Upon clicking on a page's sub-navigation, the content slides out from the right side of the browser window and slides back when the close button in the top, left hand corner is clicked.

The most unique part of the site is the “Brady Bunch” effect on their featured bios page. Tiles of staff members feature looping videos, until you click on a person and a short summary appears. While we rarely see videos on bio pages, this is a simple way to add some engaging elements to otherwise static bio pages.

All in all, firms should take note at Creature's interesting approach to their website. As a fellow design firm, we can appreciate and respect how they've built their online presence.

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