Create the Best Career SectionBy Greenfield/Belser
January 21, 2011
The Careers section needs to demonstrate the personality and culture of your firm in a unique way.
- Show what it's like to work for the firm; don’t just list the openings.
- Put the firm's story in the mouth of its partners, associates, alumni and staff, but do it creatively.
- Use video, animation and graphics to tell your firm's story. But beware! No one wants to listen to a seven-minute video of a talking head.
- Make it fun and engaging; this is your chance to show your firm’s most relaxed side.
- Incorporate social media, especially in this section of the site.