ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Create the Best Career Section

By Greenfield/Belser
January 21, 2011
Create the Best Career Section

The Careers section needs to demonstrate the personality and culture of your firm in a unique way.

  1. Show what it's like to work for the firm; don’t just list the openings.
  2. Put the firm's story in the mouth of its partners, associates, alumni and staff, but do it creatively.
  3. Use video, animation and graphics to tell your firm's story. But beware! No one wants to listen to a seven-minute video of a talking head.
  4. Make it fun and engaging; this is your chance to show your firm’s most relaxed side.
  5. Incorporate social media, especially in this section of the site.