Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Create the Best Career Section

By Greenfield/Belser
January 21, 2011
Create the Best Career Section

The Careers section needs to demonstrate the personality and culture of your firm in a unique way.

  1. Show what it's like to work for the firm; don’t just list the openings.
  2. Put the firm's story in the mouth of its partners, associates, alumni and staff, but do it creatively.
  3. Use video, animation and graphics to tell your firm's story. But beware! No one wants to listen to a seven-minute video of a talking head.
  4. Make it fun and engaging; this is your chance to show your firm’s most relaxed side.
  5. Incorporate social media, especially in this section of the site.