ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing

blog

Coughlin Duffy Builds a Versatile Market Position

By Erika Ritzer
February 25, 2015
Coughlin Duffy Builds a Versatile Market Position

A mid-sized East Coast law firm with a strong national presence in the insurance industry, Coughlin Duffy’s core promise is flexibility. The firm can just as easily handle large, big-ticket matters as it can everyday challenges. Key supporting messages are companion words agility and versatility. Not a bad trio taken as a whole. Perhaps they should have been named Flexibility, Agility and Versatility LLP? But the name is Coughlin Duffy.

A new logo and website depicts a comfortable and confident firm. Recognizing that other practices, outside of litigation, have a desire to grow, the new site offers a service spotlight section designed to flexibly showcase any areas within the firm—but particularly those less prominent than litigation.

Redesigned logo

Logo on Mug

Rotating image of the homepage

 

 

New Professionals page

Coughlin Duffy Professionals Page

 

New News & Events section

Coughlin Duffy News and Events Section