Coughlin Duffy Builds a Versatile Market PositionBy Erika Ritzer
February 25, 2015
A mid-sized East Coast law firm with a strong national presence in the insurance industry, Coughlin Duffy’s core promise is flexibility. The firm can just as easily handle large, big-ticket matters as it can everyday challenges. Key supporting messages are companion words agility and versatility. Not a bad trio taken as a whole. Perhaps they should have been named Flexibility, Agility and Versatility LLP? But the name is Coughlin Duffy.
A new logo and website depicts a comfortable and confident firm. Recognizing that other practices, outside of litigation, have a desire to grow, the new site offers a service spotlight section designed to flexibly showcase any areas within the firm—but particularly those less prominent than litigation.
Rotating image of the homepage
New Professionals page
New News & Events section