ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Check Out These Unique Design Elements on Letters, Inc.

By Greenfield/Belser
January 28, 2015
Check Out These Unique Design Elements on Letters, Inc.

Letters, Inc. has got to have one of the coolest websites I have seen in a while. In fact, this site is so unique and interesting, I explored it for nearly twenty minutes, taking in just the design elements before even reading any of the site’s content.

As a preface to my review of this site, I first have to mention that Letters, Inc. produces high quality and technologically sophisticated websites out of Japan. When the site first loads, you’ll notice what looks like a simplistic, black and white, wireframe design. The main page (before any sort of scrolling occurs) is in itself impressive. It has some interesting moving elements and a fun responsive navigation; but, the true magic to this site occurs as its user begins to scroll.

As the user scrolls down, the wireframe background comes to life and begins to build out the rest of the site in a complex, yet elegant manner. Scrolling back to the top of the page returns these lines to their original position. Each button that the user comes across is also animated. And, if that isn’t cool enough, the site also provides an option to change its color combinations, creating different visuals, all of which are aesthetically pleasing to the eye. Additionally, some of the pages will interact with your mouse and move based on its position on the screen.

This site is simply amazing and deserves all the praise it seems to be gathering online. If you are an aspiring website designer, check out this site. It will change the way you think about developing your next project.