Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Check out Retina

By Greenfield Belser
November 7, 2014
Check out Retina

Just like with every other innovation Apple has introduced to the world, they’ve found a new and unique way to present their new product. Upon landing on the Retina iMac with Retina Display homepage, a beautiful high-resolution image of a backpacker in front of a waterfall appears. Once you begin to scroll downwards, the image zooms further and further out to reveal more of a vast mountain scene until eventually you realize that this image is actually the desktop background of the new iMac with retina display. Very cool.

The functionality of the navigation wasn’t the only thing that hooked us. What’s also interesting about the page is that it uses the dimension of the elements in a very unique way, showcasing the monitor from both the right and left sides. As you continue to scroll for more features, certain elements “stick” on the page as you try to scroll to the bottom, adding an interesting layer to the already captivating presentation.

Once again, the folks at Apple have motivated our team here at Greenfield/Belser to test out new ideas and features for our own web designs. Check it out for yourself and get inspired.