Messaging and Design Bring Clarity to The Claro Group’s Brand

Claro Group - Header Image

The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

See More

the dish
on websites


the largest professional service firm
and association websites at a glance

See More

Brand Thinking
Bleeding edge thinking on branding and marketing

blog

Caution: Music Varies by Location

By Dillon Vita-Finzi
January 8, 2015
Caution: Music Varies by Location

How many times have you watched a movie and thought about how better life would be if you, much like the main character, were provided an ambient soundtrack to your actions? Now, while strolling on the National Mall, you can have that exact experience by using our app of the week. The National Mall app is currently provided for free by Bluebrain and the iTunes App Store. This application is ideal for anyone looking to make the touring experience much more interesting. The National Mall uses geo-location technology to supplement its users with “location-aware musical compositions” at specific points around The Mall. Depending on where you are, you will be given a unique song that helps to set a tone to your viewing experience. As you move about, your music will evolve based on your location and speed. If you leave The Mall and return sometime later, the songs will stay the same—providing a consistent experience that users can build lifelong memories around.

Additionally, the app itself is very user-friendly. It provides a general map of The Mall  as well as cover art for the compositions. It’s simplistic layout is visually stunning and helps to lay the foundation for an excellent user experience.

If you are looking for an app that can provide you with the ultimate ambient soundtrack while perusing The National Mall, I would highly suggest you look into downloading The National Mall app. Currently, you can find it on The App Store for free. Take a moment and check this app out!