Brand HumorBy Joe Walsh
June 2, 2016
In a marketer's world, increasingly dominated by CRM, CMS, other forms of marketing automation, lead generation, web personas, thought leadership content and other important digital tasks, it's nice to see a good old fashioned billboard earn attention while carrying the brand flag. This for the value-priced furniture chain located in southern New England.
Personally, I had to read it a couple of times fast to get the point. Big smile.