Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Brand Humor

By Joe Walsh
June 2, 2016
Brand Humor

In a marketer's world, increasingly dominated by CRM, CMS, other forms of marketing automation, lead generation, web personas, thought leadership content and other important digital tasks, it's nice to see a good old fashioned billboard earn attention while carrying the brand flag. This for the value-priced furniture chain located in southern New England.

Personally, I had to read it a couple of times fast to get the point. Big smile.