2017 ASAE annual conference

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attract and keep members

We will be exhibiting at the ASAE Annual Meeting and Expo from August 12-August 15. Be sure to stop by booth #339 to learn more about our association work, and if you’re an attendee, to claim your sweet treat! We would love to see you!

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Brand Thinking
Bleeding edge thinking on branding and marketing

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Blaney McMurtry.
Dramatically New.

By Greenfield Belser, a Finn Partners Company
August 23, 2016
Blaney McMurtry. <br>Dramatically New.

Blaney McMurtry is a Canadian firm that flies under the radar of its larger, so-called “Seven Sisters” (the seven largest firms in Canada, an analogue to the Magic Circle firms in London) because of its size and focus. The firm has an outstanding reputation among insurance carriers plus a remarkable real estate profile among developers in Toronto, as well as other practices that merit attention. As the legal market changes and firms either collapse or consolidate into ever larger behemoths, Blaneys is quite content to focus solely on Ontario. However, its old marketing materials and website did not do justice to today’s firm

Check out our Blaney McMurtry case study to see all the work that went into reshaping the Blaneys brand.