ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Bleeding edge thinking on branding and marketing

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Blaney McMurtry.
Dramatically New.

By Greenfield Belser, a Finn Partners Company
August 23, 2016
Blaney McMurtry. <br>Dramatically New.

Blaney McMurtry is a Canadian firm that flies under the radar of its larger, so-called “Seven Sisters” (the seven largest firms in Canada, an analogue to the Magic Circle firms in London) because of its size and focus. The firm has an outstanding reputation among insurance carriers plus a remarkable real estate profile among developers in Toronto, as well as other practices that merit attention. As the legal market changes and firms either collapse or consolidate into ever larger behemoths, Blaneys is quite content to focus solely on Ontario. However, its old marketing materials and website did not do justice to today’s firm

Check out our Blaney McMurtry case study to see all the work that went into reshaping the Blaneys brand.