Big Law to Boutique LawBy Erika Ritzer
October 14, 2016
After 42 years at what is now the world’s largest law firm, Lawrence Ebner departed Big Law to start his own Washington, D.C.-based appellate litigation boutique, Capital Appellate Advocacy. Larry approached Greenfield Belser early in his endeavor with no more than his extraordinary resume, a firm name and his LinkedIn profile. Together, we shaped the messaging and look and feel of the new firm. The logo graphically represents the Supreme Court as Larry has authored hundreds of briefs on complex legal issues for parties or amici curiae in the Supreme Court. His new bio photograph was even taken on the steps of the Court. The Insights section showcases his vast library of articles and publications on appellate topics.
The metaphorical use of the fencing video on the homepage sets the stage that Capital Appellate Advocacy has the strategic thinking, skill and experience to handle your high stakes appeal.
Larry introduced the new firm to clients and prospects with a mailed announcement, and armed with a new strategic website, Capital Appellate Advocacy is open for business. Check out the Capital Appellate Advocacy case study here.