Because That’s Where Your Buyers AreBy Greenfield Belser, a Finn Partners company
August 22, 2011
To us, using the Internet to promote your professional services firm should be a no-brainer. Cost per thousand is far less than print and pinpoint targeting comes with the medium.
And now there’s new evidence that the Internet is where your buyers are, according to the International Advertising Bureau. Their recent study shows that the wealthiest American consumers (98%) are online—ready for a targeted digital campaign. The IAB, which has been surveying the affluent market since 1977, found that 98 percent of affluent consumers use the Internet, as compared with 79 percent of the general population. See more at: