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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Because That’s Where Your Buyers Are

By Greenfield Belser, a Finn Partners company
August 22, 2011
Because That’s Where Your Buyers Are

To us, using the Internet to promote your professional services firm should be a no-brainer. Cost per thousand is far less than print and pinpoint targeting comes with the medium.

And now there’s new evidence that the Internet is where your buyers are, according to the International Advertising Bureau. Their recent study shows that the wealthiest American consumers (98%) are online—ready for a targeted digital campaign. The IAB, which has been surveying the affluent market since 1977, found that 98 percent of affluent consumers use the Internet, as compared with 79 percent of the general population. See more at:

http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-080111