ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing

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Because That’s Where Your Buyers Are

By Greenfield Belser, a Finn Partners company
August 22, 2011
Because That’s Where Your Buyers Are

To us, using the Internet to promote your professional services firm should be a no-brainer. Cost per thousand is far less than print and pinpoint targeting comes with the medium.

And now there’s new evidence that the Internet is where your buyers are, according to the International Advertising Bureau. Their recent study shows that the wealthiest American consumers (98%) are online—ready for a targeted digital campaign. The IAB, which has been surveying the affluent market since 1977, found that 98 percent of affluent consumers use the Internet, as compared with 79 percent of the general population. See more at:

http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-080111