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Attorneys at Work: Marketing Tips from the Pros

By Burkey Belser
January 5, 2011
Attorneys at Work: Marketing Tips from the Pros

Marketing isn’t rocket science. More than anything, it demands “the little engine that could” approach, just putt-putting up the mountainside, says Burkey Belser. To help crank up your business development engines for the coming year, Attorney at Work asked some widely known legal marketing pros for their favorite marketing tricks. See if you can find the parallels in their advice.

Create an Annual “Touch” Plan
That means: Identify how you are going to touch each one of your clients every month for the entire coming year. One month it might be an e-mail about an insight you had or a relevant subject you found in the news; the next month, a mailing with samples of your work or an update on your firm or yourself; the next month, a phone call that does what the e-mail and mailing did the previous months. Marketing isn’t rocket science. More than anything, it demands “the little engine that could” just putt-putting up the mountainside.
— Burkey Belser, President & Creative Director, Greenfield/Belser Ltd.

Check out the entire article on AttorneyatWork.com.