Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Attorneys at Work: Marketing Tips from the Pros

By Burkey Belser
January 5, 2011
Attorneys at Work: Marketing Tips from the Pros

Marketing isn’t rocket science. More than anything, it demands “the little engine that could” approach, just putt-putting up the mountainside, says Burkey Belser. To help crank up your business development engines for the coming year, Attorney at Work asked some widely known legal marketing pros for their favorite marketing tricks. See if you can find the parallels in their advice.

Create an Annual “Touch” Plan
That means: Identify how you are going to touch each one of your clients every month for the entire coming year. One month it might be an e-mail about an insight you had or a relevant subject you found in the news; the next month, a mailing with samples of your work or an update on your firm or yourself; the next month, a phone call that does what the e-mail and mailing did the previous months. Marketing isn’t rocket science. More than anything, it demands “the little engine that could” just putt-putting up the mountainside.
— Burkey Belser, President & Creative Director, Greenfield/Belser Ltd.

Check out the entire article on AttorneyatWork.com.