Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Brand Thinking
Bleeding edge thinking on branding and marketing


An IP Firm with One Focus

By Erika Ritzer
March 18, 2015
An IP Firm with One Focus

Wenderoth is an IP firm with one focus—patent prosecution. By taking nothing for granted, they bring a deeper insight to the patent application process and obtain the strongest, most valuable patents for their clients. With only 19 attorneys, they have created a strong brand for the firm focusing only on their core strength. They have successfully procured tens of thousands of patents and trademark registrations on behalf of their clients in nearly every technology and business endeavor imaginable.

The intensity of the biker video on the homepage draws the viewer in immediately. Rich biographies with attorney photos that stay on the page as the text scrolls makes it feel like the attorney is focused solely on you. Find attorneys by name, position or specialties with the new search feature located in the People section of the site. With a large practice in the Far East, the addition of Google Translate was a must. Click on the “Select Language” button in the upper right corner of the page, no matter where you are on the site, to have the entire page translated in over 80 languages within seconds. The easy-to-use navigation and the movement on each page as it loads enhances the user experience. All imagery was selected to compliment the theme of focus. For example, the header of the Cases section reads “Focused on Success” and the image paired with it is a camera lens.

Be sure to check out all the other great sections of the site. Firm size is not what's important when creating a strong brand—focusing on who you are is what matters.

New Bios

Wenderoth Bios 

Google Translate

Google Translate

Cases Section

Wenderoth Cases