Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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AMRL—accreditation, expanded. clarified.

By Greenfield Belser, a Finn Partners Company
April 10, 2017
AMRL—accreditation, expanded. clarified.

The AASHTO Materials Reference Laboratory (AMRL) accredits laboratories nationwide (and internationally) that test construction materials like soils, aggregates, cement and paint. But AMRL is not a laboratory itself, and that is only the beginning of the market confusion. Its historical connection to a quasi-government agency, the National Institute of Standards and Technology, amplified the confusion. AASHTO took over the accreditation program in 1988 to provide formal recognition for materials testing laboratories. Hugely successful and dominant in its market, AMRL now faces threats from less expensive, less rigorous accreditation organizations that are gaining traction as a result of tight state budgets.

The rebranding is dramatic, beginning with the name—changed to reflect AMRL’s role as an industry resource but also to give a tip of the hat to its study of source construction materials.