Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Ahead of the game. Celebrating our first Super Bowl Ad. Sort of...

By Joe Walsh
February 2, 2018
Ahead of the game. Celebrating our first Super Bowl Ad. Sort of...

The international law firm, Dorsey, was founded in Minneapolis and, in ways, the city remains its home turf. For years the firm has made deep contributions to the regional economy. For example, the firm was involved in the development of US Bank Stadium, the host of this year’s Super Bowl, through its P3 and other practices. When the firm was offered an ad spot in the official program guide for the game, they turned to us for creative help. Leveraging the firm’s existing brand communication style we helped them create the one-pager below. It builds off the firm’s tagline, Always Ahead, and leads with Ahead of the Game. Doubling down, a variation of the ad also appeared in last week’s Pro Bowl keepsake program book. A win, win.