Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Agencies Have Their Branding Challenges, Too—Just Ask Ogilvy

By Joe Walsh
July 17, 2018
Agencies Have Their Branding Challenges, Too—Just Ask Ogilvy

This quick read on Ogilvy & Mather’s name shortening and rebranding suggests that agencies have many of the same business challenges —changing markets, changing times, changing buyers, transforming businesses—that drive their clients to rebrand, reshape and campaign in new, inventive ways.

What’s notable to me is that Ogilvy outsourced the task to a smaller agency. That must have been an interesting assignment.